Quick answer. Reunion Island hospitality businesses pay €18,000-45,000/year in OTA commissions on average. A 6-month SEO strategy (€6,000-12,000 investment) typically pays back in 6.2 months by increasing direct bookings from 15% to 25%. Key levers: SEO-optimized direct booking website with native French motor (Mews, D-EDGE, Booking Direct), 20+ destination pages (activities nearby, seasons, themed packages), multilingual EN/DE for European tourists, weekly GBP photo updates, blog targeting “things to do in Reunion in [month]” queries.