Glossaire 80 termes marketing digital 2026
Acquisition (20 termes)
- SEO / Référencement naturel
- SEA / Référencement payant
- SMO / Social Media Optimization
- SMM / Social Media Marketing
- Inbound marketing
- Outbound marketing
- Content marketing
- Affiliate marketing
- Influencer marketing
- Programmatic advertising
- Display ads
- Native advertising
- Lead magnet
- Landing page
- Funnel d’acquisition (TOFU / MOFU / BOFU)
- Customer journey
- Touchpoint
- Source / Medium (GA4)
- UTM parameters
- Referral traffic
Conversion & KPI (20 termes)
- Conversion rate
- Bounce rate
- CTR (Click-Through Rate)
- CPC / CPM / CPA
- ROAS (Return On Ad Spend)
- ROI
- LTV (Lifetime Value)
- CAC (Customer Acquisition Cost)
- AOV (Average Order Value)
- Churn rate
- NPS (Net Promoter Score)
- CSAT
- Engagement rate
- Reach
- Impressions
- Frequency
- Share of voice
- MQL (Marketing Qualified Lead)
- SQL (Sales Qualified Lead)
- Sales velocity
Outils & tracking (20 termes)
- GA4 (Google Analytics 4)
- Google Tag Manager (GTM)
- Consent Mode v2
- Server-side tagging
- Cookie first-party / third-party
- Pixel Meta / TikTok / LinkedIn
- CAPI (Conversions API)
- HubSpot / Salesforce
- CRM
- CDP (Customer Data Platform)
- Marketing automation
- Mailchimp / Brevo / Klaviyo
- Hotjar / Microsoft Clarity
- Heatmap
- Session recording
- A/B testing
- Multi-touch attribution
- Data Studio / Looker Studio
- Server-Side GTM (sGTM)
- API conversions Meta
Email & CRM (10 termes)
- Open rate
- CTOR (Click-To-Open Rate)
- Deliverability
- Soft bounce / Hard bounce
- Spam score
- SPF / DKIM / DMARC
- Drip campaign / Sequence
- Workflow d’automation
- Segmentation
- Lead scoring
Stratégie & growth (10 termes)
- Growth hacking
- PLG (Product-Led Growth)
- SLG (Sales-Led Growth)
- Persona / ICP
- USP (Unique Selling Proposition)
- Positionnement
- Pricing strategy
- Retargeting / Remarketing
- Upsell / Cross-sell
- NRR (Net Revenue Retention)
Voir aussi : notre glossaire complet SEO, AEO, GEO & IA.