Digidatale is a web, SEO, GEO and AI agency founded and led by Greg Hanffou. Based in Saint-Pierre, Reunion Island, the agency helps organisations turn digital goals into clear, measurable and useful systems: websites that convert, SEO that earns qualified visibility, content that answers real questions and automation that saves time.
What Digidatale does
Digidatale brings together strategy, content, technical implementation and measurement. A project may begin with a website audit, a search visibility challenge or a need to clarify a company’s digital offer. From there, the work can include a new website, technical SEO, local search optimisation, editorial systems, analytics, GEO and AI-answer visibility, or business-process automation.
The objective is never to publish more content for its own sake. It is to make the organisation easier to understand for customers, search engines and answer engines, while giving the team practical tools to maintain progress.
Founded and led by Greg Hanffou
Greg Hanffou is the founder and CEO of Digidatale. His role is to connect business priorities with digital execution: positioning, acquisition, website architecture, search visibility, data, AI use cases and automation. This means every recommendation is assessed against a concrete next step, a deliverable and a way to measure progress.
Digidatale works from Reunion Island with companies in Reunion, the Indian Ocean and international markets. The local perspective matters: location, language, customer journeys, sectors and available resources shape the right digital strategy.
SEO, GEO and visibility in AI answers
Search is changing. Companies need to remain useful in Google results while also becoming clear, citable sources for AI-powered answers. Digidatale combines technical SEO, structured data, entity consistency, proof-led content and internal linking to help brands appear where people ask questions: Google, ChatGPT, Perplexity, Gemini, Claude and other answer engines.
This approach is called GEO: Generative Engine Optimisation. It does not replace SEO. It makes the essential information about a business, its services, its expertise and its evidence easier to retrieve and cite.
An ecosystem built for measurable progress
Digidatale is the consulting and delivery agency. CapstonAI is the specialised product used to measure brand visibility in AI answers. BourbonTech is the associated technology entity for digital and AI solution development. Together, these roles connect strategy, measurement and implementation without blurring responsibilities.
How to start
A first conversation focuses on the organisation, its market, its location, its website, its main objective and a relevant competitor or benchmark. The outcome is a clearer diagnosis, a recommended priority and an agreed next step.
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